As of October 2009, the Bureau of Labor Statistics (BLS) figures place national unemployment numbers at 9.8%. These numbers are that much more pronounced and dire for young people. BLS says the unemployment rate has increased among 20-24 year olds by 50% since August 2008. In August of this year, roughly 15% of people in that same age bracket and 10% of 25-34 year olds were out of work.

Indeed, Generation Y, also known as the "'Net Generation" or "Millennials," face the toughest job market in decades. That's a tough pill for a group of young people who were raised during boom times and for whom invincibility has been a common and cohesive feeling.

These 76 million Americans born between 1979 and 1995 tend to have distinctive attitudes toward work, including where and when it ought to be performed.

• Sixty-three percent of Gen Y women placed the highest importance on accomplishing personal goals; 23% who stated professional goals were tops.
  
  
• Fully one-fourth of these women indicated that they would prefer to have flex scheduling and the ability to set their own work hours in lieu of a 10% increase in salary.
  

While unemployment has hit this 'Net cohort harder than others, they may bounce back faster than older workers would; as technology is their native tongue, which allows them to work remotely, saving employers money on overhead, sick pay and losses related to traffic and weather-induced delays for traditional employees.

Some companies are jumping on the remote working and flex-time bandwagon, with a program called "ROWE," or "results only work environment." Businesses on board with ROWE included Best Buy and Gap Outlet headquarters, and the City of Minneapolis. Workers at these companies "work wherever they want whenever they want, as long as the work gets done."

Under ROWE, "productivity isn't judged by how many hours someone puts in the chair but rather the quality and quantity of their work."  This attitude was echoed across all age groups in data from a survey conducted late last year by the polling company™, inc./WomanTrend for Citrix Online.  More than half (56%) of respondents revealed that they were never able to work remotely, also referred to as "Webcommuting," though nearly three-fourths (73%) of American employees wanted the ability to do so at their current or next job. Gen Y workers (those aged 18-29) were more likely than most to "never" be able to work from a location other than the office (60% vs. 56% overall).  In addition 18% of Gen Yers were willing to sacrifice up to 5% of their salary to work remotely, an astonishing figure considering the year-long economic downturn and bleak employment prospects for that age group.

Gen Y has grown up doing what they want from where they want, and being "forced" to commute and work from the same place at the same time each day belies both their flexibility and productivity.   However, in the aforementioned survey, 56% of 18-29 year olds said they were unable to work remotely as their "job functionality required them to be on site." This was the most of any age group. At the same time, 62% agreed, either "strongly" or "somewhat" with the statement "I would benefit from a fast and affordable way to meet over the Internet with colleagues located anywhere, and share our computer files, presentations and other information just as if we were in the same room." This indicates a strong desire to work from somewhere other than the office.

According to "career doctor" Randall S. Hansen, PhD , this newest crop of workers "has no interest whatsoever in working in a cubicle -- not because it is beneath them, but because they feel advances in technology should let them be able to choose to work from home, Starbucks, or anywhere there is a Wi-Fi connection."

Another tremendous advantage of shifting work from a traditional brick-and-mortar to an alternative and more convenient venue for the employee (if not the employer) is that talent can be recruited from around the world, not just around the corner. Additionally, there is evidence that the type of flexibility achieved through Webcommuting increases employee satisfaction and retention. With Generation Y remaining informed and entertained, communicating and transacting on the computer, working seems the next natural step.

Photo by: Justin Levy

In a recent cover story in Business Week, Gen-Y was painted as a helpless group. A large population that is settling for underpaying opportunities, moving into fields just to have a cube to call home or staying home with mom and dad while they wait out the Recovery Plan. Only 46% of people aged 16-24 had jobs in September of this year. Where does Gen-Y go?

School

They can head back to school. This certainly seems like a viable option. Learn more stuff and in turn, look more experienced or fit for a job a few years down the road. The options range from Grad School to Tech and Trade Vocations. While this may only dig you deeper into debt, it does prolong the idea of going out into the workforce and not finding something you love to wake up to do everyday.

Start a Business

Gen-Y can opt to start their own business. This is something that Gen-Y is taking to heart and in record numbers. Donna Fenn, author of Upstarts interviewed over 150 Gen-Y entrepreneurs for her book and was amazed at the growth, maturity and leadership qualities found in these young business owners. When we talked a few weeks ago, she mentioned that many of these companies (and not all are Internet companies) had better visions, customer service and creativity than most big businesses.

The Freelancing, Blogging, Career Hopper

A close friend of mine has had an awesome time in her 20's. Heading up organizations in college, landing internships with mega media companies and graduating at the top of her class was just the beginning. When she left UCF doors seemed to open for her. She started at a magazine as an assistant and left as an assistant publisher. Next was freelance writing, a little time off and some brand building. Next was an opportunity at a large production company running their marketing department part-time. With Fridays off, she was free to frequent the coffee shops, browse through Guru.com or eLance and pick the jobs for her price. Her latest opportunity brings her to a Fortune 500 as a contracted writer where she got to name her price and hours. This makes her an asset to the company, builds her portfolio and gives her the freedom to enjoy her 20's while focusing on her future.

Lifting Rocks

The case of my friend is not an uncommon path. Take a look at the bloggers over at Brazen Careerist. I bet over half have links to freelance design, consulting or coaching. Those same people are working full time, looking for new opportunities and building huge personal brands that will enable them to work on their terms with companies they believe in.

The Gen-Y's in the Business Week article are depicted as the victims. The jobless in a nation faced with major unemployment problems. I like to call them the unmotivated. There are jobs. There are opportunities. You just need to lift the rocks before you can look under them.

Gen-Y gets a lot of press for a bevy of reasons. I just wanted to point out that the do'ers, not the say'ers are today's hit makers and there are plenty of do'ers within Gen-Y. I know Donna can introduce you to 150 of them. Brazen another 500 or so. Let's go say hi.

Photo by: billaday