
Jelly, the casual, free event where home workers, freelancers, small business owners and workshifters of all kinds meet up to work together, has taken off in the UK over the last 18 months. More than 60 groups are meeting regularly across the country.
Jan Minihane, the founder of Jelly in Shropshire (where it has been particularly popular) witnessed the unique help and support that Jelly provides to small businesses and came up with the idea of a national event. She wanted both to encourage more Jelly groups to start, and to give existing Jelly organisers and attendees, who have developed a lively Twitter community, to meet up face to face.
She invited me and Fay Easton, who operates Enterprise HQ, the Ironbridge workhub that hosts some of the Shropshire Jelly events, to co-organise The BIG Jelly, as we named it. Obviously nobody would bother to travel miles to a Jelly event if they could attend one locally, so this had to be a very special day, offering Jelly certainly, but also a lot more.
With no track record for the event, large amounts of sponsorship were hard to find in the current economic climate, but we were amazed and delighted by the generosity of our speakers and all our suppliers and helpers who contributed their expertise to our not-for-profit event. The whole day and subsequent Twitter activity has proved how effective it is when home workers and freelancers help each other out.
We packed the day with three speakers, known for their small business expertise, plus a choice of breakout events run by small business experts - topics included marketing, websites and SEO, working from home, finance, social media and running Jelly events. After lunch there was a small business Q&A, and plenty of space available all day to meet people and start building relationships.
Was it a success? It was a triumph beyond our wildest dreams! The whole day buzzed with excitement, with delegates delighted to be there, meeting new people and taking on board new ideas. They continue to tell us how they are being inspired with new plans for their businesses. We have received many requests to make The BIG Jelly an annual event.
I'd love to hear your own experiences and ideas for the development of Jelly events, both locally and on a national scale. If you haven't attended a Jelly event yet, you should consider attending one!




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