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Heather Rast

Heather Rast

As Principal of Insights & Ingenuity, Heather helps brands earn customer preference. Specializing in digital channels, Heather’s firm provides brand-building positioning and content strategies to B2C and B2B companies. She’s a contributing author to Social Media Explorer, Content Marketing Institute, Shareaholic, MarketingProfs, and other media outlets. Find Heather on Twitter as @heatherrast or circle her up on G+ at gplus.to/heatherrast.
SolopreneurParents

This is the second half of a two-part post. You can read part one here. Be a good scout. Sometimes one kid has to be dropped off at school a bit early, or another has to tag along to his brother’s hockey practice with a sack dinner because he’s too young to be left alone. […]

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SolopreneurParents

These days, just about every working man or woman wears several hats. Whether these multiple roles are due to changes in the economy, career transitions or converging professional fields, our work boundaries are drawn in pencil, not ink. We’re many things to many people, and not just in our business lives. Solopreneurs running a one-person […]

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Are you a consultant who workshifts between your home office, the library resource center and the orthodontist waiting room? Afraid you might flub an important detail or miss a deadline because your day is consumed by work for 2 or more (distinctly different) clients? Then this article’s for you. Tips for managing concurrent client programs […]

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People that work for themselves know their time is valuable. If they’ve a head for business, they know precisely what an hour of their time is worth, and their monthly revenue objectives. Really good businesspeople even know how much developmental or non-revenue-generating work they can take on each month or quarter before the law of […]

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Listen up, consultants and solopreneurs. It’s time you learned to carefully, thoughtfully say No. That’s right. In this economy, when the cost of gas is up and hourly rates are down and the check isn’t quite in the mail as promised, you need to learn to say No. On the cheap Erika Napoletano (aka Readhead […]

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I have a sometimes problem. It has to do with “soft” deadlines and medium-level priorities. Now I never miss a milestone or a “hard” due date for a project that actually matters to someone other than myself. Interviews? Check. Drafts and finals? Check. Launch dates? Check. After practice pick-up? Check. My problem, it seems, is […]

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The end of the week can be a great time, can’t it? It usually bubbles up with a feeling of mild euphoria. You swiped one or two big items off your list and squelched several unexpected fires (with style and grace). Work is done and you can officially walk away from the laptop for the […]

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By nature, workshifters need to have flexible solutions to suit their “work anywhere” style. Here are three tools I use to stay on top of projects and be efficient with every keystroke – at my desk, on the bleachers, or in the library. Tom’s Planner: Visualize Project Planning Tom’s Planner is web-based project planning software […]

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When Opportunity Comes Knocking

Posted by on 21 January 2011 0

When you first started your business, you were likely overcome by the vast pool of opportunity that lay in front of you. Set my own hours! Wear suggestive or polarizing t-shirts to work! Refuse stupid projects! Name my own salary! Stink up the place with microwave popcorn! And probably a few more serious benefits as […]

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Recently I read an interview with someone from an internet marketing firm. One of the questions asked of this person was about how she managed to accomplish all she did each day. It seems she is a prodigious writer, is active in social media, and services clients without missing a beat. Plus she maintains a […]

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