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So, here’s the conundrum. If you had to work on a desert island, which device would you turn to first?


For many of us, a smartphone display is the first and last screen we see in the day. It’s what we reach for within minutes of waking up (to check our daily to-dos and appointments, for example),  and its late-night glow often illuminates our bedside. In addition to calls, texts and emails, we use it to peruse the Internet, launch apps and take part in social networking. It’s no surprise the smartphone has become known as the most personal device.


Enter the tablet. Not only can you do all of the activities above – including calls – but the bigger screen means you can browse and compose emails in greater comfort. So, does it beat the smartphone? It won’t slip into your back pocket, but as a device for getting things done, it gets our vote.


Let’s not forget the trusty laptop. We’re somewhat attached to ours. Unlike its slimmer cousins above, it’s been around for a long time, so when we have to deliver a last-minute presentation, we know which device we like to have at the ready, dusty keyboard and all.


Okay, so it’s not a device, but without the Internet, the gadgets we’ve mentioned would effectively be 30-year-old tech. Your smartphone would become just a phone and your laptop an expensive word processor. Your tablet? Not much more than a poorly designed Frisbee. (You need the Internet to download apps, right?) Here’s the grim reality: that desert island is unlikely to have broadband.

So, where does that leave us?

The notebook

In our always-on age, it’s important to have a space where you can turn digital noise off. Opening a notebook and putting pen to paper can be the best way to do this. Whether marooned on an island or equipped in a café, the act of actually writing – as opposed to typing on a touchscreen or keyboard – can engage different gears in the brain. Next time you have work to do, start with a notebook before reaching for your device of choice.


Photo credit: browserd

Andrew Millard
Andrew Millard is Senior Director, Marketing, EMEA, Online Services Division, Citrix. Andrew has worked for the Online Services Division for five years. Before joining the company he was Acquisition Manager for T-Mobile Direct, where he was responsible for Post-pay, Pre-pay, Business (SOHO and small business) and Data Proposition across all channels, including web and telesales. His success in developing channel-specific marketing strategies reflects his belief in the critical value of creating highly targeted and compelling propositions, promotions and communications for simple and easy-to-use collaboration tools from Citrix. Andrew's responsibilities at Citrix include demand generation for both EMEA and Asia-Pacific and leading the overall marketing strategy for the expansion of the Online Services Division portfolio across these regions. He is a strong advocate of workshifting and is passionately committed to the Citrix approach, which he believes makes a real difference, directly meeting the needs of today's business by enabling people to work more flexibly and collaboratively. Andrew is a career-long marketer, having gained a BA (Hons) Marketing from Huddersfield and a CIM Professional Diploma. Connect with Andrew on Twitter: @millard_andrew and keep up-to-date with all the latest news: @GoToMeetingUK.