I sat down with the President of Citrix Online, Brett Caine.  It was fun to sit informally and chat about collaboration, culture, the need for simplicity and much more.  He even fields a few questions from the Twitterverse about tools he can't live without and his favorite Workshifting location.



What makes this interview interesting is that it is completely unscripted and unrehearsed.  I whipped out my Flip camera and we just rolled with it.  A company's willingness to do this speaks volumes about their commitment to transparency and to their community.  I'm a trust agent in my organization so I have credible chops which allows me access.

Being a trust agent or trusted advisor is how you gain access to thought leaders. The lesson is that your social credibility and that of your company is at the fingertips of anyone with a keyboard and a browser.  Be mindful of your reputation and the digital crumbs you leave behind.  Don't feel intimidated to ask the thought leaders for their opinions.  If you're kind and thoughtful in your approach, you'll not only be heard, but you'll be invited back.

What do you think?