With workshifting on the rise how do you get in front of this "anywhere, any time consumer"? And more importantly, how do we get in front of them with a more personal and conversational media? This is a dilemma that many companies are currently dealing with. One short answer that has proven wildly successful for us at Citrix is that we do Webinars.
Brain Carroll, author of the B2B Lead Generation Blog, talks about putting the "human touch" back into marketing and lead generation. What tends to happen when we put all our marketing resources into online marketing is that we pay for the cheapest leads. If we only look at the quantity of leads we often forget about the human connection that creates more quality leads.
Webinars give enormous geographic reach with high touch interactions. That's what makes them unique.
When I asked the audience in a recent Webinar we did regarding SMB Marketing about how many Webinars they planned for the remainder of the year we got the following result...
Of the 300 people who responded to this Webinar poll, the top percentage of people aren't doing any Webinars. What's more interesting though is the second highest percentage are doing is 11 or more Webinars. Nearly 1 in 5 online marketers are holding 11 or more Webinars in the remainder of 2009. MarketingProfs publishes a great annual report on B2B Marketing Trends that confirms this information by saying the 47% of B2B marketers consider Webinars in 2009 more prominent in their marketing mix than 2008.
As the economy and workforce trends make it harder to get in front of our prospects and customers in a meaningful way, more marketers are leveraging Webinars to reach those workshifters.
Have you had success reaching workshifters with Webinars? And if you're part of the 1 in 3 marketers who is not doing Webinars, what's holding you back?
Brain Carroll, author of the B2B Lead Generation Blog, talks about putting the "human touch" back into marketing and lead generation. What tends to happen when we put all our marketing resources into online marketing is that we pay for the cheapest leads. If we only look at the quantity of leads we often forget about the human connection that creates more quality leads.
Webinars give enormous geographic reach with high touch interactions. That's what makes them unique.
When I asked the audience in a recent Webinar we did regarding SMB Marketing about how many Webinars they planned for the remainder of the year we got the following result...
How many Webinars are you planning to hold the rest of this year?
Of the 300 people who responded to this Webinar poll, the top percentage of people aren't doing any Webinars. What's more interesting though is the second highest percentage are doing is 11 or more Webinars. Nearly 1 in 5 online marketers are holding 11 or more Webinars in the remainder of 2009. MarketingProfs publishes a great annual report on B2B Marketing Trends that confirms this information by saying the 47% of B2B marketers consider Webinars in 2009 more prominent in their marketing mix than 2008.
As the economy and workforce trends make it harder to get in front of our prospects and customers in a meaningful way, more marketers are leveraging Webinars to reach those workshifters.
Have you had success reaching workshifters with Webinars? And if you're part of the 1 in 3 marketers who is not doing Webinars, what's holding you back?
