What do you see outside your office window? I see the Rocky Mountains and a jet going the other way. Okay, you might have much better office mates than the jolly German beside me, who is laughing a little too much at some Dustin Hoffman movie. But I think I've got you beat as far as vistas go.
If you're here, thanks. workshifting is our new project, sponsored and created in concert with the folks at Citrix Online, who make software like GoToMeeting and GoToWebinar and more. No, this isn't a big ad. It's easier to make ads, actually. Instead, we've got a mission.
workshifting exists to swap stories with others (like me) who make their office in some pretty interesting places when not back at the mother ship. Sure, I've got a cubicle-style office like lots of folks (thanks, Herman Miller), but I also shift my work to several dozen other places, like coffeeshops, airports, hotel desks, and pretty much anywhere I can sneak some power (we'll talk about that a lot).
When a post is very very very specifically about a Citrix Online product, we'll label it as a sponsored post. In truth, the entire blog comes out of their money, but the difference is this: we're going to write stories and reviews about everything that pertains to workshifting, and not just why GoToAssist lets you offer customer support from the beach (not recommended: sand in laptops isn't that easy to get out, I am here to report).
Fair? Make sense?
So, as this is a project built in part by me and the gang at New Marketing Labs, you can expect a mix of useful, community-minded, and two-way interactions. I'm not going to write every post, but we had to start somewhere, so the first few days or so of the blog will be heavily influenced by me. I don't mind. I'm like the perfect target audience for workshifting.
Like the design? It was created by our friends Justin and Eric at Coffee House Ideas, two guys who understand workshifting, that's for sure. We'll drag them into writing a post or two for you, too.
Do you want to write for workshifting? We have info on what that takes. If that interests you, ping Justin Levy (jlevy [at] newmarketinglabs [dot] com). He'll talk you through it.
Thanks for your time, and welcome to workshifting. We promise it'll be informative, helpful, entertaining, and a place to learn more about the whole "stay integrated with your office anywhere" kind of lifestyle of web commuting. Good? Good!
--Chris Brogan is acting editor of workshifting. He is president of New Marketing Labs, and blogs occasionally at [chrisbrogan.com].


